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Find below a sample of projects carried out in the past. Ask us about references contact information.

#1: Accompanied Fine Fragrance Shopping

Mission:Identify consideration and purchase process dynamics in the context of the shopping experience
Industry:Men’s Fragrances
Targets:Male consumers and their partners
Method:Accompanied shopping tours, in-store observation
Result:Input to further develop store design, shelves set-up and in-store promotions

#2: Cross Media Brand Analysis

Mission:Assess usage of & attitudes towards print, TV and web presence of a German youth magazine
Industry:Print Media
Result:Support to align channel concepts and execution with user preferences, input for media and advertising planning

#3: Assessment of a new Service Concept

Mission:Assess user value, market potential and brand credibility of a new integrated service
Industry:Mobile Telecommunications
Targets:Parents of teenage kids & childless couples, early technology adopters
Method:Group discussions
Result:Help in shaping and defining future product strategy, positioning, value proposition and pricing

#4: Qualitative Shelf Test

Mission:Explore appeal of product line in competitive context, assess new packaging execution, assess tactics to position products for launch
Industry:Toy Manufacturing
Markets:UK, Germany, France, Spain, Italy
Target:Mothers of preschoolers
Method:Group discussions with shelf test
Result:Input to help construct line-up of products, packaging design and shape marketing program

#5: Customer Satisfaction Mail Survey

Mission:Assess customer satisfaction, identify new market potentials and unmet needs
Industry:Cable Communications
Target:Senior Executives, Technical staff in Real Estate Property Management
Method:Mail survey, N = 3.000
Result:Support to fine tune offers and services

#6: Go-To-Market Planning

Mission:Identify consideration and purchase process dynamics, assess perception of vendor’s positioning, messaging and value proposition
Industry:Business & Financial Services
Markets:US, UK
Targets:Senior Executives, Technology Buyers, Technology Users
Method:Individual Depth Interviews
Result:Recommendations for go-to-market planning and sales enablement for new services

#7: Internet User Persona Development

Mission:Identify and conceptualize Internet user profiles and relevant tasks when researching the web in the context of corporate purchase decisions
Industry:Enterprise Software Development
Markets:US, Germany
Targets:Senior Executives (Technology Buyers and Influencers)
Method:Individual Depth Interviews
Result:Provided insights to further drive Information Architecture & User Interface Design

#8: Market Needs and Trends Analysis

Mission:Gain insight into market requirements and vision, understand key issues and product attributes that will drive future purchase decisions
Industry:Business Intelligence Software Development
Markets:US, UK, Germany, India
Targets:CFOs, CIOs/CTOs, Technology Buyers
Method:Mini Group Discussions
Result:Provided a market-driven and fact-based approach to prioritizing development activities

#9: Co-Marketing Program Development

Mission:Analyze demand / lead generation and nurturing, assess co-marketing offers and program elements
Industry:Enterprise Software Deployment
Markets:US, UK, Brazil, Australia
Targets:Technology Buyers, Systems Integrators, Sales Executives
Method:Mini Group Discussions, Individual Depth Interviews, Competitive Comparator Review, Secondary Research
Result:Development of a vendor / distributor co-marketing demand generation, campaign design and offer strategy

#10: Business Development Workshop

Mission:Evaluate business performance, identify areas for improvement and further development
Industry:Industrial Machinery & Components
Targets:Senior Sales Executives, Sales Agents
Method:Workshop (2 days)
Result:Definition and prioritization of short-, mid- and long-term business goals


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